The Newsonomics of Mr. Murdoch's Daily
So if the cost run-rate is about $15 to $18 million a year, and subscription revenues net at $7 million, News Corp. would need $8 to $11 million a year in ad revenues to break even. Certainly possible, if that 200,000 number is hit and sustained, but also a tough proposition as tablet newbies sample widely and are confronted by a world of paid choices.
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